New Website for "für di" Flower Studio in Dornbirn
Johannes Köb
Published February 18, 2025
A Digital Home for Floral Art
Building a website is more than just a technical process – it's about bringing a brand, a vision, and a passion to life digitally. That was exactly the goal when creating the new website for für di Blumenwerkstatt, Brigitte Rottmar's flower studio in Dornbirn, Austria.
The Challenge
Brigitte Rottmar creates individual flower arrangements, wedding floristry, room decor, and more with great love and dedication. Her flower studio is a place of creativity, and that feeling had to come through on the new website too. The challenge was to build a user-friendly, modern, and emotional website that clearly communicates her services while preserving her personal touch.
The Solution: A Symbiosis of Design, UX, and SEO
Together with Brigitte, the website was designed in Figma to get an early visual sense of the final result. The focus was on:
- Appealing design: The colors, fonts, and overall layout reflect Brigitte's aesthetic and loving craft.
- Great user experience (UX): Navigation is clearly structured, so visitors quickly find the information they're looking for.
- SEO optimization: The website was specifically optimized for search engines to improve visibility for local customers.
- Conversion optimization: Calls to action like "Send a Flower Request" and a direct way to get in touch were placed strategically to make it easy for visitors to reach out.
The Build: Clear, Fast, and Inspiring
After the design phase, the website was built with modern web technology and the content was carefully put in place. The services are now clearly presented, and visitors can find the right offer in just a few clicks – whether for weddings, funeral floristry, or corporate events.
The delivery service is also a category that can be requested via the contact form, fitting seamlessly into the overall offering.
Conclusion: A Website That Carries Emotion
The project for für di Blumenwerkstatt shows how a website can be not only functional, but also emotional and inspiring.
I was especially happy about Brigitte's feedback:
Johannes designed the website for my flower studio, "für di". Working together was a pleasure, and he brought my ideas for design and development to life to my complete satisfaction. I can wholeheartedly recommend Johannes. Thank you so much!
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